Shoemoney - Skills To Pay The Bills

Posted: 07 Feb 2011 08:21 AM PST

I remember at the first blog world back in 2007 meeting Arianna Huffington. She was really nice in person. Totally approachable. She asked me what I did and I told her it was complicated but in my spare time I started a blog that was just about me and my journey trying to make a living on the internet. I told her some people liked it and some people hated me. She laughed and said that her story was the same except instead of making a living on the internet she wrote about political issues.

Now at that time I had never heard of her or her website the Huffington Post, but I heard about it a lot since. I remember when I read she got a 3 million dollar investment for her blog. I thought, “omg these people are crazy.”. Then I remember reading not to long ago she got a 25 million dollar investment. By then I had sold a couple companies and knew some smart investors so I was a lot more wise about this game now. My friend Andy Liu, who is regular Elite Retreat speaker, told me he bet that they would exit for hundreds of millions of dollars.

He was right. Today they have been acquired for 315 million dollars.

Sounds crazy right? Well check out their stats from the press release:

The move will create a media group that will have a combined base of 117 million visitors a month in the United States, and reach 270 million people globally, AOL said in a statement.

117 million visitors a month… yeow… but lets look at their math.

BTW AOL, going by your figures factoring in twitter, facebook, rss, and web readership- ShoeMoney.com reaches 60 million people a month. Going by your formula.

Let me know when we can begin acquisition talks.